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商品編號: 9-706-802 出版日期: 2005/10/01 作者姓名: Gavetti, Giovanni 商品類別: Other 商品規格: 再版日期: 地域: 產業: 個案年度: -
商品敘述:
George Fisher, Kodak''s former CEO, describes his attempts to change Kodak''s strategy between 1995 and 2000. He discusses the inertia he faced, particularly cognitive inertia.
涵蓋領域:
Business models;Corporate strategy;Disruptive innovation
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